Having a background in marketing, I constantly analyze, criticize, and villianize some brands and their efforts to be well-loved by the Americal male. Let's take a look at a few of my favorites in no particular order.
UNDER ARMOUR
This athletic apparel came on the scene a number of years ago predominantly recognized in football. It has value in that particular application, but the problem is that Under Armour has now invaded everything, thus losing it's appeal.

I have under armour too! They're called fucking BONES and they protect my vital organs, and bonus: I didn't pay $75+ for them! Win, me.AFFLICTION/TAP OUT/OTHER AGRESSIVE ACTION VERBS
If you wear this garbage, PLEASE stop immediately. Similar to how Under Armour makes dads feel athletic, Affliction & Tap Out DO NOT MAKE YOU A BADASS! In fact, I'd bet that 70% of the asshats that wear these brands would get the shit beat out of them relatively easily. Also, probably 100% of them drive trucks and you know what that meansssssss: SMALL PENIS!!! So you want to really put on this public facade of being a big, tough shit kicker when in reality this is the male equivalent to having acrylic nails, platinum blonde hair extensions and a wonder bra. Look at these stunning examples:
The guy in the middle looks Morpheus banged Willy Wonka and this thing popped out.Also, nothing says I'll fuck your face up better than a pair of Affliction flip-flops!
This devalues the brand in my opinion because nobody has ever looked intimidating in flip-flops...EVER! It's like "OFF!" brand bug spray coming out with a new product scent called "Malaria", it just doesn't make sense.I have even been seeing little no-name brands trying to come up and cash in on the action-verb-based clothing line. Maybe I can suggest some of my own like
-Bludgeoning
-Chug
-Rape
You're all gay and possibly retarded for thinking a t-shirt makes you tough. I think I had a similar viewpoint when I was 9 and bought my first pair of Reebok Pumps thinking I'd be able to dunk. Bottom line, they sell this shit in Spencer's Gifts and the only clothing that should be bought there is a gag shirt for your dad's 50th birthday, it's novelty stuff, not Macy's on Muscle Milk.
MOSSY OAK/REAL TREE
I live in Western Pennsylvania, but I know this is not a regional phenomenon. What the fuck makes people think that wearing this hunting gear in a non-hunting setting should be socially acceptable?! Outdoor activities are great, from Cornhole to big game hunting, and I myself am an avid fly fisherman, but that doesn't mean I'm going to wear my fucking chest waders and fishing chest pack to Target. This is stuff that is made to keep you disguised from your prey, which I completely understand, but do you really have nothing else at home that it became your primary choice of clothing for going to Denny's for a Grand Slam Breakfast? Some may see my viewpoint as a little critical, but these two brands have ejaculated their camouflage glory onto products and items that will never need to look like a bunch of bark and leaves. Take this for example:
Seriously, a fucking wallet?! I wouldn't be surprised if this was a velcro wallet, but not just any velcro, one that was engineered to be silent velcro that won't scare the trophy buck away as you reach to pull out your Durex to try and go bang the deer.Here is another glorious example of where this brand doesn't belong:
How bout that? A God-damned cake that looks like a tree. How delicious looking. I'd bet my next 2 months pay this was for a wedding in Alabama.ZUBAZ
For the love of God bring these back! If this guy doesn't look like he's having the greatest time ever, I don't know who does. They were like sweatpants on acid. Zubaz might be one of the coolest pairs of pants ever made, unless you are a Minnesota Vikings fan and are eerily comfortable in purple pants.
Speaking of purple pants...
HYPERCOLOR
So maybe I'm getting out of date and pointing out things you don't see much of anymore, but I'd love to meet the genius behind Hypercolor. Let's be honest, who doesn't want to wear an article of clothing that will let everybody know you have a warm semi rockin' in your shorts or possible pink camel toe?, or easily lead construction workers and 13 year olds to call you "Hot Tits" with it being completely accurate. Also, why is her box apparently freezing cold and what does this say about her? You just can't win with Hypercolor because it is saying something about you that someone will interpret incorrectly. What happens to guy in purple shorts when he rips an epic fart and it's one of those hot ones that smell putrid? Do the shorts turn white around the anus and he looks like he had an asshole bleaching incident gone wrong? Try explaining that to mom.MISCELLANEOUS
So I want to wrap this up by discussing two other aspects of men's clothing that don't pertain to a specific brand, but make me want to empty a clip on you if you are a supporter of the following two:
THE FOREARM SWEAT BAND
Listen Guy Fieri wanna-be, or hoopster extrordinaire, this makes you look like a moron, unless you actually are Guy Fieri, in which you would get a free pass in exchange for some fish tacos
I see dudes rocking this accessory and ALWAYS want to ask why. I truly see no redeeming value to wearing this. It makes you look like a jackass, and furthermore, some of them have FUCKING 'TAP OUT' WRITTEN ON THEM! SHOOT ME IN THE FACE! Ok, just stop it. That's all I can say about it, stop it.GOTH PANTS
I can honestly say I don't relate to the goth lifestyle and for good reason, I was blessed with social skills. Dressing like a corpse in pants that were made for Precious send out a message that, well, I don't really get. And the odd oversized pocket placement, what's that all about? Who the hell wants to have to unzip something on their taint to retrieve their Mossy Oak velcro wallet?...not this guy. I don't get why the pants have to be the width that they are.
My natural assumption is it is a defense mechanism to avoid being beaten by a dude in Affliction flip flops. "Oh, look at Edward, so goth and so black, wait a minute, his legs are as thick as sequoias, maybe I should re-think this."
The joke is on them! Your little bird legs pulled off the ultimate defense! Now celebrate with walking around the mall with your equally corpse looking girlfriend, hunched over like you both have scoliosis and couldn't smile if you were paid to.
For the record, maybe I should try and give you an example of how I perceive my own stylings since I just spent time bashing other people's clothing choices. This probably best exemplifies me:

Drink it in, bitches!







